Essays about: "social media Generation"

Showing result 21 - 25 of 159 essays containing the words social media Generation.

1. 21. What are Turnover decision making factors? - A comparative study between Generation Y and Generation X in Sweden on how different factors weigh in the decision to stay or resign from a workplace.

   University essay from Lunds universitet/Institutionen för psykologi

   Author : Ida Karolina Mårtensson; Daria Zemliak; [2023]
   Keywords : Generation X; Generation Y; millennials; generationsomsättning; arbetsplats; generational turnover; workplace.; Social Sciences;

   Abstract : Denna studie genomfördes i Sverige med syftet att erbjuda ett nytt perspektiv på ämnet turnover och hur olika faktorer påverkar beslutet att säga upp sig från jobbet eller stanna kvar. Med detta syfte undersökte studien de sex faktorerna lön och förmåner, miljö, karriärmöjligheter, kollegiala aspekter, meningsfullhet och balans mellan arbete och privatliv, som har ansetts vara några av de mest inflytelserika när man fattade det beslutet att lämna eller stanna kvar på en arbetsplats. READ MORE

3. 22. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

   University essay from

   Author : Chau Le; Nhan Chau; [2023]
   Keywords : Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

   Abstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE

4. 23. How young people cope in times of economic uncertainty: A survey study on the determinants of personal saving and consumption intention among young adults

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofie Valentin; David Narva; [2023]
   Keywords : Consumer Behavior; Economic Uncertainty; Generation Y; Saving Intention; Theory of Planned Behavior;

   Abstract : With the rise of inflation in Sweden, daily economic decisions, including how to earn money, how much and what to save and consume, as well as how to protect against unforeseen expenses, have become even more challenging. Unlike older peers, coping in economic uncertainty will become a first-hand experience for young adults. READ MORE

5. 24. How Generation Z perceive brand personality on TikTok

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Bea Burke; Katrina Mitrofanova; [2023]
   Keywords : Generation Z; personality dimensions; brand personality; TikTok;

   Abstract : Background: Since its publication in 1997, Jennifer Aaker’s brand personality model has been challenged but none of the publications have had the same seminal effect. Additionally, differences in perceptions of Aaker’s personalities have been found which suggests a gap of knowledge to research. READ MORE

6. 25. Exploring toxic lexicon similarity methods with the DRG framework on the toxic style transfer task

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Martin Iglesias; [2023]
   Keywords : Detoxifcation; Text style transfer; Deep learning; Transformers; Linguistics; Natural Language Processing; Hate speech; Text style-conditional generation; Large language model; Avgiftning; Överföring av textstil; Djupinlärning; Transformatorer; Lingvistik; Naturlig språkbehandling; Hatprat; Textstil - villkorlig generering; Stor språkmodell;

   Abstract : The topic of this thesis is the detoxification of language in social networks with a particular focus on style transfer techniques that combine deep learning and linguistic resources. In today’s digital landscape, social networks are rife with communication that can often be toxic, either intentionally or unintentionally. READ MORE