Essays about: "social media adoption"

Showing result 1 - 5 of 59 essays containing the words social media adoption.

  1. 1. Drunk Elephant: The New Toys’R’Us?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
    Keywords : gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

    Abstract : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. READ MORE

  3. 2. ChatGPT: Changing Education, One Prompt at a Time, A quantitative study of factors influencing students' usage of ChatGPT

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Tess Brodin; Julia Lundberg; [2023]
    Keywords : ChatGPT; Unified Theory of Acceptance and Use of Technology; Performance Experienced; Creativity;

    Abstract : An AI tool that has gained massive media attention in the past months is the language model ChatGPT. The rapid adoption of the tool by students made the authors of this study curious about exploring the chatbot further, using technology adoption theory. READ MORE

  4. 3. Bytes, bias, and bylines : examining AI and the Fourth Estate

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Orla McElroy; [2023]
    Keywords : artificial intelligence; AI; global news media; organisational change; news organisations; newsroom; technology; digital innovation; Social Sciences;

    Abstract : This thesis examines the development and deployment of artificial intelligence technologies in news media organisations. Here a framework is proposed to analyse new AI and digital technologies and their introduction within the news media and journalism sphere. The framework consists of three stages: applications and implications, and actors (AAI). READ MORE

  5. 4. Acceptance and adoption of mobile development technologies for accessibility in a public sector : A software practitioner's perspective

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Mikael Falk Lundgren; [2023]
    Keywords : Accessibility; Cross-platform Technology; Mobile App Development; Mobile Development Technologies; Native Technology; NativeScript; Perspective; Public Sector; TAM2; Technology Adoption; Technology Migration;

    Abstract : With rapid technology growth and a rising disabled and aging population, mobile appaccessibility is vital. Stricter accessibility laws, especially in the public sector, highlight thisemphasis. However, despite this, the body of research focusing on software practitioners’perspectives, especially concerning cross-platform development, is lacking. READ MORE

  6. 5. Get in the Game : A study on social media marketing activities to achieve market access and enhance mainstream adoption of blockchain gaming

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Emma Johansson Sundqvist; [2023]
    Keywords : Blockchain; Cryptocurrency; Non-Fungible Tokens NFTs ; Gaming Industry; Social Media Marketing; Kryptovaluta; Videospelsindustrin; Sociala Medier; Marknadsföring;

    Abstract : Gaming is booming, and over the past few years, blockchain games have found their way into this market. These games operate in a highly competitive environment, where marketing is vitally important for their success. READ MORE