Essays about: "social media affordances"

Showing result 1 - 5 of 40 essays containing the words social media affordances.

1. 1. Encouraging Reading on Social Media. Exploring Finnish Bookstagram Community

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Susanna Kokko; [2023-11-21]
   Keywords : social media; Bookstagram; reading; literacy; reading promotion;

   Abstract : In the contemporary digital age, where text-based communication is increasingly significant, literacy skills play a crucial role in effective social participation. However, despite the importance of literacy, a considerable number of people are still illiterate. READ MORE

3. 2. Populism From Below : Mapping User-Centered Populist Content on TikTok

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Freja Ingelstam; [2023]
   Keywords : TikTok; Social Media; Media Logic; Affordance Theory; Political Communication; Populism; Regression Analysis;

   Abstract : This thesis explores an understudied area in political communication research by examining populist communication on the social media platform TikTok. Specifically, the study focuses on content related to the Sweden Democrat party during the 2022 election. READ MORE

4. 3. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

5. 4. How fake is fake enough? : Deepfakes potential effect on the way news media is used and experienced today and in the near future

   University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

   Author : Ebba Lundberg; [2023]
   Keywords : Deepfakes; AI; News media; Affordances; Constraints;

   Abstract : Deepfakes are synthetic content, like pictures, videos, and sounds, that are generated with advanced deep learning and AI-technology. Anyone can create deepfakes and therefore, deepfakes create threats to the individual, financially and to the society. For example, bullying, defamation, fraud, damage to democracy and news media manipulation. READ MORE

6. 5. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Caroline Werenberg; [2023]
   Keywords : Political personalisation; personalisation of politics; mediatisation; mediatisation of politics; political communication; liberal alliance; Social Sciences;

   Abstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE