Essays about: "social media and product innovation"

Showing result 1 - 5 of 10 essays containing the words social media and product innovation.

1. 1. Direct to Consumer Business Model : Establishing Guidelines for Online D2C Customer Experience

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Sofia Hillerborn; Maja Eriksson; [2022]
   Keywords : D2C Business Model; Decision-making Process; E-Commerce; Online Customer Experience;

   Abstract : The main objective of this study was to contribute to direct-to-customer (D2C) companies on the Swedish market by establishing guidelines. Despite the growing use of the model, there is meager research of its success factors. Through the investigation of the apparel and aligned industry, customer insights of components were collected. READ MORE

3. 2. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

   University essay from Göteborgs universitet/Graduate School

   Author : Sophie Längvik; Emma Wallander; [2021-07-09]
   Keywords : Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

   Abstract : The main objective with this study was to explore the major challenges when diffusing innovative products through digital marketing. The purpose of this research was to bring clarity in what challenges managers for innovative products face when using digital marketing practices, such as Social Media Marketing, Content Marketing, Influencer Marketing and SEO/SEM to diffuse their products. READ MORE

4. 3. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Mahmud Ahmed; [2021]
   Keywords : brand image; factors of brand image; customer purchase behavior;

   Abstract : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. READ MORE

5. 4. Customer involvement in the creation of a value proposition for a start-up

   University essay from Mälardalens högskola/Akademin för innovation, design och teknik

   Author : Agnes Smith Jonasson; [2021]
   Keywords : Customer involvement; value proposition; value proposition canvas; start-up; EdTech sector; Kundinvolvering; värdeerbjudande; värdeerbjudande-canvas; nystartade företag; EdTech;

   Abstract : Background                   The single most important thing for a start-up is to define how they will satisfy their customers’ needs, as it is the key to survival. This can be done by creating a value proposition that presents the benefits of the product and/or service being sold. READ MORE

6. 5. The Customer Experience in the Product After-Use Phase : A case study of the IKEA second-hand store

   University essay from Mälardalens högskola/Akademin för innovation, design och teknik

   Author : Viviana Garcia; [2021]
   Keywords : Circular Economy; Circular Business Model; Customer Experience; After-Use Activities; Reverse logistics;

   Abstract : As customers become more and more aware of the threats and limits of the current economic system, joined with the pressure of environmental policies, companies are pressured to rethink their offerings, processes, and business models in order to accelerate the transition to a circular economy. This transition requires significant changes in habits and behaviors, but simultaneously it offers opportunities for innovation. READ MORE