Essays about: "social media corporate reputation"

Showing result 1 - 5 of 25 essays containing the words social media corporate reputation.

  1. 1. Social media's role in company transperency : A qualitative study of private firms in northern Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Terese Ohlsson; [2022]
    Keywords : transperency; social media; CSR; communication; private firms.;

    Abstract : The interest in company transparency has increased in the last years. This has been a demand from customers and other stakeholders after witnessing numerus scandals by big companies. Along with this, being transparent has also become a goal for a lot of companies today. READ MORE

  3. 2. The Royal Family, ...and they lived NOT so happily ever after.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Andersson; Emelie Blennow; Emma Tyledal; [2022]
    Keywords : The Royal Family; Uncontrolled-communication; Whistleblowing Corporate Brand Management; Brand Reputation.; Business and Economics;

    Abstract : Once upon a time, in a kingdom not that far away, a royal wedding took place between Prince Harry of Great Britain and the American actress Meghan Markle. It had been love at first sight, and with high expectations of life as a married woman, Meghan entered her new family filled with joy for what the future might hold. READ MORE

  4. 3. Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesco Faggella; Jan-Philipp Kulcke; Lukas Morneweg; [2021]
    Keywords : Crisis management; brand reputation; unfounded rumors; social media.; Business and Economics;

    Abstract : Purpose: To examine which communication strategy is effective and should be adopted when organizations face brand crises generated by the spread of unfounded rumors on social media. Methodology: This study was based on secondary data, based on the comparison of different case studies. READ MORE

  5. 4. Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Eligija Rukšytė; [2021]
    Keywords : corporate communication; LinkedIn; job advertisements; multimodal critical discourse analysis; corporate image;

    Abstract : Corporate image reflects on how a company is perceived to the public outside of the organisation. It is based on the reputation the company already has and constantly creates. READ MORE

  6. 5. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hannah Kyller; Hedvig Thorson; [2021]
    Keywords : Political Consumerism; Corporate Brand Reputation; Corporate Social Responsibility; Employer Branding; Corporate Image; Corporate Crisis;

    Abstract : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. READ MORE