Essays about: "social media efficiency"

Showing result 1 - 5 of 33 essays containing the words social media efficiency.

  1. 1. Sustainability on Social Media - A content analysis of how the #sustainability is represented on the social media platform Instagram

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Katharina Engelin; [2020]
    Keywords : sustainability; social media; Instagram; mainstream media; public representation; framing theory; agenda setting theory;

    Abstract : The increasing presence of sustainability in multiple contexts of today’s societies has led to the phe- nomenon of proliferating representations of the term. A lack of consensus towards the terminology within theory and media representations formed the base for uncertain understandings in public. READ MORE

  2. 2. The gamification of sleep : a case study on user engagement with SleepTown in everyday(night) life

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Yukun You; [2020]
    Keywords : gamification; sleep; mobile app; user engagement; SleepTown; digital technology; governmentality; surveillance; Actor-Network Theory; Social Sciences;

    Abstract : Sleep is a crucial part of our lives, as we spend about one-third of our lives sleeping. In a digital age, mobile apps on smartphones play an important role in self-improvement regarding sleep. Gamification techniques can be particularly employed by app designers to strengthen users’ motivation and participation. READ MORE

  3. 3. Can we slow down? Challenges and possibilities of living slowerand simpler in Sweden

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Sandra Österlund; [2020]
    Keywords : Slow living; voluntary simplicity; downshifting; minimalism; sustainability; social acceleration; social change;

    Abstract : This thesis takes its departure in the view of modern society as being characterised by a heavy focus on efficiency and economic growth, and perception that everything is moving faster and faster in line with Hartmut Rosa´s theory of social acceleration. The effects of this can be seen in rising numbers of stress related sicknesses and mental health problems, as well as a heavy pressure on the earths resources to facilitate continued growth. READ MORE

  4. 4. The representation of sustainability on social media : an ecofeminist reading of Instagram

    University essay from Lunds universitet/LUCSUS

    Author : Hanniyah Shabir; [2020]
    Keywords : Instagram; Social Media; Sustainable Living; Sustainability Science; Ecofeminism; Lifestyle Bloggers; Digital Ethnography; Social Sciences;

    Abstract : Social media is a part and parcel of the daily lives of most people today. From targeted advertisements to affecting the election results around the globe, social media holds tremendous power in the way it shapes narratives and the world we live in. READ MORE

  5. 5. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lisa Stedt; Nathalie Skoglösa; Elina Svelander; [2019]
    Keywords : Influencer marketing; Source credibility; Instagram; Generation Z;

    Abstract : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. READ MORE