Essays about: "social media image"

Showing result 1 - 5 of 266 essays containing the words social media image.

  1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Fanny Jacobsson; Lo Meh Paw; [2024]
    Keywords : Online Reputation Management; Brand Equity; Startups; Image;

    Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

  3. 2. Reflections on One’s Own Body : An Approach to the Potential of Self-Image in HCI

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Rebeca Blanco Cardozo; [2023]
    Keywords : soma design; first-person perspective; self-image; embodied interaction; self-fashioning technologies; soma design; förstapersonsperspektiv; självbild; förkroppsligad interaktion; self-fashioning teknik;

    Abstract : Self-image and the way we present ourselves to the world are highly relevant in today’s society, fostered to some extent by the ubiquitous use of technology. For example, the idealized body image that is disseminated in the media and on social networks can affect the relationship we have with ourselves. READ MORE

  4. 3. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Alexander Nordström Käll; Jonas Nyman; [2023]
    Keywords : B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

    Abstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE

  5. 4. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

  6. 5. The Violent and Dangerous Suburb : A Qualitative Study of Suburban Youth View of Exclusion, Suburbs, and Suburban Problems

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Iman Brkic; [2023]
    Keywords : Suburb social problems;

    Abstract : This study examines the perspectives of five young individuals on marginalization, suburbs, and suburban issues. All participants are male and between the ages of 16 and 20 years old, residing and growing up in the suburb of Nydala in Malmö County. READ MORE