Essays about: "social media in organization"

Showing result 1 - 5 of 173 essays containing the words social media in organization.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Zetterberg; Joel Söderholm; [2024]
    Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

  3. 2. Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Natalia Pfeifer; [2023]
    Keywords : Social Sciences;

    Abstract : YouTube plays a significant role in the right wing media ecosystem, especially as an alternative source for news and information beyond traditional media outlets. PragerU is a far right YouTube channel with over 3 million subscribers and 1. READ MORE

  4. 3. “I Feel so at Home in This Subreddit" : A Netnographic Analysis of the Fan Subreddit r/ThelastofusHBOseries and Its Community-Building Aspects

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Marlene Penn; [2023]
    Keywords : The Last of Us; fandom; online fan community; Reddit; netnography; communication; community building;

    Abstract : This thesis examines the online fan community of the HBO series The Last of Us on the social media platform Reddit. Within this study, the fans’ communication practices on the subreddit r/ThelastofusHBOseries are researched and analyzed from a community-building perspective. The subreddit was observed employing a netnographic approach. READ MORE

  5. 4. Flexible Organizational Structures of the Digitally Mediated Collective Actor - A Case of the Shame Movement in Georgia

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Darejan Tsurtsumia; [2023]
    Keywords : Communication Constitutes Organization; CCO; Collective Action; Structures; Digital Media; Georgia; Shame Movement; Social Movements; Logic of Connective Action; Flexible Organisational Structures; Protest Transformation; Gavrilov s Night; Georgian Dream; Private Facebook Group; Rallies; Non-human agency; Four Flows Framework; Solidarity; Citizenism; Social Sciences;

    Abstract : Recent scholarship has challenged the notion that digital tools alone can sustain a social movement, emphasizing instead the importance of collective identity and organizational structures. However, there is still limited understanding of how organizational structures emerge and transform in a social movement. READ MORE

  6. 5. The managerial journey toward inclusivity : A qualitative study of developmental opportunities in the labor market for people with disabilities

    University essay from Umeå universitet/Företagsekonomi

    Author : Cornelia Andersson; Simon Olofsson; [2023]
    Keywords : Disability; Diversity; Management; Assumptions; Fairness; Inclusivity;

    Abstract : Diversity and inclusivity in the business world has gained larger focus from media and customers over the past 60 years, however a large focus has been aimed at gender, ethnicity and race whilst other types of diversity have not been as researched. The inclusivity of people with disabilities in the regular labor market has been neglected to a large extent. READ MORE