Essays about: "social media maturity"

Found 4 essays containing the words social media maturity.

  1. 1. Potential for improving public services by exploring citizens’ communication to public organizations in Sweden

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Ibrahim Ali Mehkri; [2023]
    Keywords : citizen inquiries; e-Government; Sweden; CRM;

    Abstract : Little et al., (1971) define citizen feedback as information from citizens directed to societal institutions, particularly government, to improve their functioning. READ MORE

  3. 2. Building an Online Presence - A New Social Media Strategy Framework for Startups

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mattias Rasch Skogh; Ivaylo Yalamov; [2017]
    Keywords : Social media strategy; startups; new framework.; Business and Economics;

    Abstract : Social media is a field that is developing quickly. A field that brings both risks and opportunities for companies. It has become especially important for startups since using it requires only a small amount of resources. READ MORE

  4. 3. Social Media Analytics - Factors affecting business and IT alignment of Social Media Analytics in organizations

    University essay from Lunds universitet/Institutionen för informatik

    Author : Fredrik Daniels; Johan Friborg; [2016]
    Keywords : Business and IT Alignment; Strategic Alignment Model; Strategic Alignment Maturity Model; Social Media Analytics; Technology and Engineering;

    Abstract : Social Media Analytic (SMA) is an emerging trend driven by practitioners to access and ana-lyze the increased volumes of user-generated content. The utilization of SMA provides organ-izations with the potential to improve customer insights, digital presence and foster customer relationships. READ MORE

  5. 4. To be where the consumers are - A Stakeholder Approach to Social Media Maturity

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Fredric Axelsson; Helena Brodbeck; [2011]
    Keywords : social media maturity; stakeholder influence; social media marketing; brand communication; Facebook;

    Abstract : The purpose of this thesis is to further the understanding of how companies develop their social media presence, as well as to lay the groundwork for a social media maturity model. In order to fulfill this purpose, stakeholder theory and organizational maturity theory were used to describe how different stakeholders are affecting the social media practices of companies. READ MORE