Essays about: "social media monitoring"

Showing result 1 - 5 of 46 essays containing the words social media monitoring.

  1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Fanny Jacobsson; Lo Meh Paw; [2024]
    Keywords : Online Reputation Management; Brand Equity; Startups; Image;

    Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

  2. 2. Adaptive Tactics in Software Operations: How People Manage Complexity by Asking for Help

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Michael Vincent Wettick; [2024]
    Keywords : Recruitment; Software Operations; Anomaly Response; Incident Response; Escalation; Adaptive Capacity; Decision Making; Tacit Knowledge; Complexity; Technology and Engineering;

    Abstract : Society relies on the continued operation of software systems, from healthcare to social media platforms. These systems can be engineered to be highly reliable, but complexity assures surprise. People have the ability to manage this complexity, filling gaps in design by recognizing, diagnosing and correcting anomalies. READ MORE

  3. 3. Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alessandra Sossini; [2023]
    Keywords : employee ambassadorship; employee communication; social media; power; Foucault; discourse; visibility; surveillance; resistance; Social Sciences;

    Abstract : Social media offers employees new opportunities to contribute as communicators and ambassadors to the strategic communication of organizations. However, this study problematizes the prevailing normative and managerial-dominated understanding of self-initiated employee ambassadorship on social media, which neglects power structures in which employees’ communication on social media is embedded. READ MORE

  4. 4. Human Rights Violations in the Name of Football : A Qualitative Content Analysis on the Human Rights Violations against Migrant Workers during the preparation and delivery of the FIFA World Cup 2022 in Qatar

    University essay from Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokrati

    Author : Moa Johansson; [2023]
    Keywords : Migrant workers; Football; World Cup; Human Rights; FIFA; Qatar; Forced Labor;

    Abstract : The 2022 FIFA World Cup for men's football has received massive criticism since it was announced in December 2010 that Qatar would host it. With a significant history of human rights violations, many were shocked that Qatar was elected. READ MORE

  5. 5. The Role of Technology in Humanitarian Accountability : Analysis of Social Listening Role During the COVID-19 Response

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Mariana Palavra; [2023]
    Keywords : AAP; accountability; technology; social listening; humanitarian response;

    Abstract : During recent public health emergencies, such as COVID-19 pandemic, the spread of over, false and misinformation in social media, resulted in an exponential use of digital social listening methodologies- in summary defined as collection and analysis of voices, concerns and/or perceptions expressed by individuals and communities- as part of the humanitarian response.  This raises the question on how those social listening findings are being used and influence emergency responses, while also addressing affected people’s needs and concerns, as part of the Accountability to Affected Populations (AAP) mandate- an obligation of every organisation on the ground to place people affected by crisis at the centre of humanitarian action and promote respect for their human rights. READ MORE