Essays about: "social media platform"

Showing result 1 - 5 of 446 essays containing the words social media platform.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Messages from the deep: A reception study of Denis Villeneuve's Dune

    University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

    Author : Sarah R. Kern; [2024-02-06]
    Keywords : Hegemony; Production Reception; Discourse; Dominant Negotiated Oppositional; Dune; Representation; Reception study; convergence culture; science fiction; participation culture; fandom;

    Abstract : This essay uses Pierre Bourdieus habitus, symbolic capital, Social fields, Stuart Halls representation theory and Encoding/Decoding system, as well as Henry Jenkins concept of convergence culture and media convergence, to conduct a reception study of Denis Villeneuves 2021 adaption of the science fiction movie Dune. The material collected for the reception study is collected in the form of reviews and features from experts in cinema, juxtaposed against material collected from YouTube in the form of reviews, reaction videos and video essays from social groups sectioned around cinephiles and science fiction fandom. READ MORE

  4. 3. Temporal Analysis of User Engagement on Instagram

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Elin Thorgren; [2024]
    Keywords : ;

    Abstract : Social media platforms have during the last decade expanded immensely in both the number of users and posts. An extensive number of previous studies have observed how users engage on these platforms to study how social systems work. However, compared to other social media platforms, Instagram has been less extensively researched. READ MORE

  5. 4. Samband mellan förlossningsförlopp och valpdödlighetr : hos berner sennen och labrador retrieve

    University essay from SLU/Dept. of Clinical Sciences

    Author : Louise Kavak; [2024]
    Keywords : Berner sennen; labrador retriever; valpdödlighet; dystoki; kullstorlek; reproduktion; reproduktionsproblem; förlossningsförlopp;

    Abstract : Reproduktion och ett normalt förlossningsförlopp är av stor vikt inom aveln för renrasiga hundar. Flertal svenska och internationella studier har studerat normalfysiologi, reproduktionsstörningar och valpdödlighet. Det finns multifaktoriella orsaker till ökad valpdödlighet under förlossnings-förloppet. READ MORE

  6. 5. Drop Dead Gorg(on)eous : A Multimodal Discourse Analysis of the Contemporary Medusa Tattoo

    University essay from Uppsala universitet/Konstvetenskapliga institutionen

    Author : Emma Edling; [2024]
    Keywords : Art history; Medusa; Medusa tattoo; tattoos; TikTok; multimodality; écriture féminine; postfeminism; Konstvetenskap; Medusa; Medusatatuering; tatueringar; TikTok; multimodalitet; écriture féminine; postfeminism;

    Abstract : This thesis investigates the phenomenon of the contemporary ‘Medusa tattoo’ that gained traction on the social media platform TikTok in 2019 as a symbol of sexual assault survival, and which has since come to function as an instrument for digital feminist activism. The study aspires to provide a new, previously unexplored link to the long chain of academic research on the figure of Medusa by looking at the emergence, function, and potential of the Medusa tattoo. READ MORE