Essays about: "social media privacy"

Showing result 1 - 5 of 49 essays containing the words social media privacy.

  1. 1. Deception patterns on Social Media

    University essay from Lunds universitet/Institutionen för informatik

    Author : Tanmana Sarma; Herbert Otim; Manasi Sathe; [2020]
    Keywords : deception; social media; patterns; privacy; personal information; Business and Economics;

    Abstract : The presence of social media has led to the emergence of deception patterns based on social media characteristics which all influence its users. Social media is the new norm in society and the service providers there continue to struggle with addressing these patterns as well as try to protect their users from being influenced by deception based on social media characteristics. READ MORE

  2. 2. “We Traded Our Privacy for Comfortability” : A Study About How Big Data is Used and Abused by Major International Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Madelene Hansson; Adam Manfredsson; [2020]
    Keywords : Big Data; E-commerce Marketing; Ethic; Deontological; Utilitarian; Digitalization; Website Cookies;

    Abstract : Due to digitalization, e-commerce and online presence is something most of us take for granted. Companies are moving more towards an internet-based arena of sales, rather than traditional commerce in physical stores. This development has led to that firms’ choses to market themselves through various online channels such as social media. READ MORE

  3. 3. How to Shoot a Virus (With) a Message : A study on the usage and effect of coronavirus messages on Weibo

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Wei Chao; [2020]
    Keywords : health crisis communication; Coronavirus; social media messages; sensemaking; efficacy; social media engagement; Crisis and Emergency Risk Communication Framework; message virality;

    Abstract : This study investigates what roles the Chinese state-owned media play in the Covid-19 outbreak in terms of what kind of messages they delivered on Weibo and the quality of the messages. It also explores how the public is engaged with these messages on Weibo. Both the messages and the engagement are examined by mix-method content analysis. READ MORE

  4. 4. The personalization-privacy paradox: personalized ads on social media : Exploring invasive ads on social media, in relation to perceived usefulness, consumer privacy and trust

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oliver Hillqvist; Amanda Johnsson Östergren; [2020]
    Keywords : Privacy; trust; social media; invasiveness; usefulness; personalized marketing;

    Abstract : Background: In the realm of online digital marketing, personalization tailored around the user’s interests are becoming the norm. It is becoming more and more challenging for marketers to get the attention of relevant consumers and get heard through all the noise. READ MORE

  5. 5. A study of IT education’s impact on individuals’ vulnerability, awareness, concerns and behavior towards privacy policies.

    University essay from Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Institutionen för informatik och media

    Author : Anna Åman Kujanpää; Lisalina Gideskog Malmgren; [2020]
    Keywords : Privacy Paradox; IT education; Privacy Behavior; Privacy Concerns; Privacy Awareness; Privacy Vulnerability;

    Abstract : Privacy has become an increasingly important topic with the expanding amount of private information created as a result of social media and online services which are prevalent in our society today. If the large amount of private information that now exists on the internet is not handled correctly people will be vulnerable to cybercrimes. READ MORE