Essays about: "social media roi"

Found 4 essays containing the words social media roi.

1. 1. Influencer marketing: Long-term collaborations on Instagram : A case study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Victor Dahlkvist; [2021]
   Keywords : influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration; influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration;

   Abstract : More and more companies have started to use influencers on social media platforms for promoting their product or service, in exchange for a compensation. While this has enabled reach for a low cost, it is the nature of the authentic endorsement that has made the marketing channel so efficient. READ MORE

3. 2. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Pettersson; Josefin Andersson; [2018]
   Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

   Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

4. 3. Social Media and Negative Consumer Feedback

   University essay from Institutionen för naturvetenskap, miljö och teknik

   Author : Karl Sandell; [2012]
   Keywords : Social Media; Twitter; Facebook; Marketing; ROI; Sociala Medier; Twitter; Facebook; Marknadsföring; ROI;

   Abstract : Social media have established themselves as a core part of our daily lives and the phenomenon keeps growing every day. They have become a platform for both businesses and people all over the world use to communicate thoughts and show off ideas. READ MORE

5. 4. Considerations for the design of Social Software for the Enterprise: How to support social interaction in the work environment?

   University essay from Malmö högskola/Institutionen för konst, kultur och kommunikation (K3)

   Author : Sandra Siewert; Marcus Persson; [2009]
   Keywords : Social Software; Enterprise 2.0; Social Media;

   Abstract : This study is motivated by several factors. First, the current increase in the number of products developed for business labeled “social software” to support social networking at work. Secondly, there is a great deal of skepticism and question marks concerning social software’s usefulness, usability and added value to the corporate world. READ MORE