Essays about: "social media segmentation"

Showing result 1 - 5 of 15 essays containing the words social media segmentation.

1. 1. Digital Marketing Strategies for Startups in the Fitness Industry : A research paper providing a clear picture of how startups in the fitness industry should allocate their resources to achieve the most output

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Samuel Andersson; Albin Lundgren; Emma Berg; [2022]
   Keywords : ;

   Abstract : Date:   2022-06-02 Level:   Bachelor Thesis in Business Administration, 15cr Institution:  School of Business, Society, and Engineering, Mälardalen University Authors:  Samuel Andersson Emma Berg Albin Lundgren    99/09/15  99/08/12 99/04/03 Title:   Digital Marketing Strategies for Startups in the Fitness Industry Supervisor:  Ali Farashah  Keywords: Digital Marketing, Startups, Physical Fitness, Social Media, Big Data Research Question: What digital marketing strategies do startups in the fitness industry implement to position their brand to targeted customers in the absence of big data? Purpose:  This study aims to provide fitness startups with information to reach their target customers without the use of big data, as well as which marketing strategy is the most effective for a startup.  Method: The approach of this study was a qualitative approach. READ MORE

3. 2. Marknadsföring av gårdsbutiker : en fallstudie om strategier och innehåll

   University essay from SLU/Dept. of Economics

   Author : Charlotte Alicia Möller; Märta Wässman; [2022]
   Keywords : gårdsbutik; digital marknadsföring; content marketing; storytelling; marknadsmixen; marknadssegmentering;

   Abstract : Intresset för svensk- och närodlad mat har under senare år ökat vilket resulterat i att allt fler lantbrukare öppnar gårdsbutiker. Konkurrensen på marknaden har bidragit till att lantbrukare använder sig av olika marknadsföringsstrategier för att nå ut till konsumenterna och utmärka sig från konkurrenter. READ MORE

4. 3. Marknadsföring av köttlådor : en fallstudie av tre lantbruksföretag

   University essay from SLU/Dept. of Economics

   Author : Olle Andersson; Vilhelm Linde; [2019]
   Keywords : inbound marketing; word-of-mouth; köttlådor; närproducerat; digitalisering; sociala medier; marketing channels;

   Abstract : Marknadsföring innebär att hitta sätt att nå ut till marknaden med en produkt eller en tjänst. Innovativa lösningar är ofta effektivt för att nå ut till konsumenter och traditionella kanaler såsom tidningar, radio eller tv används ofta. READ MORE

5. 4. The meeting of generation D and fairtrade companies : A study on the consumption behaviour of young swedish women and their characteristics

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Moa Bergdahl; Chloé Brazille; [2019]
   Keywords : Generation D; consumer behaviour; digital marketplace; marketing strategy; fair trade; emotional marketing; segmentation;

   Abstract : Young people, born in the 1990s, are pictured by the society as individuals who are connected and who tend to put their physical moments besides. Only a few studies have been carried out to understand how they feel and why they act as they do. READ MORE

6. 5. Social Media: How to Interact with Millennials and Make Use of Self-Segmentation : A Case Study of Swedish Millennials’ Behavior on Facebook

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Simon Andersson; Kevin Arnvaller; [2017]
   Keywords : Social Media; Segmentation; Customer engagement; Millennial Generation; Facebook; Self Segmentation; Influential Profiles; sponsored Content; Suggested Posts; Social Media; Segmentering; Kundkontakt; Millennial Generationen; Facebook; Själv-Segmentering; Inflytelserika Profiler; Förslagna-Inlägg;

   Abstract : Social media are online accommodations where users can interact with other users, which has become a phenomenon that has grown and completely exploded over the past decade. Companies are well aware of this and has invested a large amount of resources in order to establish a better contact with their customers. READ MORE