Essays about: "social media strategy"
Showing result 1 - 5 of 375 essays containing the words social media strategy.
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1. Prevalent Discord. Exploring and estimating the prevalence of the type of user disagreement on news media Facebook posts discussing the Colombian peace process (2020-2022)
University essay from Lunds universitet/Graduate SchoolAbstract : This thesis is dedicated to exploring and understanding public reactions within negotiated peace settlements based on social media data. Concretely, to modeling public opinion and sentiment within the context of the Colombian peace process using a curated dataset of N= ~1. READ MORE
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2. Viral Attraction: Incongruency in Job Adverts on Social Media
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE
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3. BETWEEN ABORTION TOURISM AND TRANSNATIONAL ABORTION ACTIVISM The impact of Polish abortion legislation on the CEE region
University essay from Göteborgs universitet/Statsvetenskapliga institutionenAbstract : This master’s thesis examines the implications of current abortion legislation in Poland on civil society in neighbouring countries, particularly in Central and Eastern Europe (CEE), namely the Czech and Slovak Republic. Poland recently passed a strict abortion law that has led to widespread protests and transnational activism. READ MORE
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4. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty
University essay from Göteborgs universitet/Graduate SchoolAbstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE
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5. Far-Right Politicians, Alternative media & Twitter. A explanatory study on far-right politicians use of alternative media
University essay from Göteborgs universitet/Statsvetenskapliga institutionenAbstract : As alternative media and its dangers have become increasingly established in the last few years and got to the forefront of Swedish politics because of the planned murder of Sweden politician Annie Lööf, this study aims to look into if far-right politicians use alternative media in order to spread their message using the research question: Do politicians of the Swedish Democrats spread more alternative media on their social media accounts than politicians of the mainstream conservative Moderates? The result of this research question was a positive causality where Sweden democrats to a statistically significant degree do post more links to alternative media than moderates politicians meaning they most certainly do. The most interesting thing about this study may be that politicians with a higher position within the party, and thus should be most in the know with the potentially damaging aspects of alternative media, post the most. READ MORE
