Essays about: "social media targeting"

Showing result 1 - 5 of 49 essays containing the words social media targeting.

1. 1. The Construction of the LVU Influence Operation : A Narrative Case Study on Influence Operations

   University essay from Försvarshögskolan

   Author : Pierre Nilsson; [2023]
   Keywords : influence operation; disinformation; psychological defence; sweden; social services; LVU; lvu; strategic narrative; hybrid threats; information influence; påverkanskampanj; desinformation; psykologiskt försvar; LVU; lvu; socialtjänsten; strategiska narrativ; fallstudie; hybridhot; säkerhetspolitik; informationspåverkan;

   Abstract : The thesis aims to give readers a more precise knowledge of how narratives in the information environment, mainly social media platforms, can be created and structured by agents of influence operations to subvert and influence a target audience. As a case study, the thesis focuses on the influence agent “Shuoun Islamiya”, as the Swedish Psychological Defence Agency pointed out, to be the initiator of the influence operation targeting Swedish Social Services and the LVU-act. READ MORE

3. 2. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rebecca Haddad; Ida Stigfur Strand; [2023]
   Keywords : Facebook Advertising; Social Media; Advertising Attitudes; Older consumers;

   Abstract : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. READ MORE

4. 3. Risk Assessment of Digital Assets – Insurance Applications in Cryptocurrencies and NFTs

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Roberto Delgado Ferrezuelo; [2023]
   Keywords : Blockchain; NFTs; private key; phishing; floor price; rarity; cold wallet; hot wallet; risk premium; Technology and Engineering;

   Abstract : The aim of the project is to develop a framework for an insurance policy for digital assets. The project comprised several stages, starting with the identification of risks associated with these assets. Policyholders were then categorized into two groups based on a predefined rating factor. READ MORE

5. 4. A Cost, A Tweet, A Backlash:Conceptualizing the gendered violence targeting Swedish female members of parliament in relation to the election of 2022

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Jessika Larsson; [2023]
   Keywords : VAWIP; ICT’s; Online abuse; feminism; Semiotic violence; Law and Political Science;

   Abstract : An inclusive democracy is of essence to combat the changes that the world is going through seen in the trend of increasing female participation. However, attitudes towards women in the public sphere seems not as progressive as one might believe which is an understudied topic. READ MORE

6. 5. A TAILORED MENU OF DRUGS: THE ADVERTISEMENT AND SALE OF DRUGS ON TIKTOK : A NETNOGRAPHIC ANALYSIS OF THE SWEDISH DRUG DEALING MARKET ON A SOCIAL MEDIA PLATFORM

   University essay from Malmö universitet/Institutionen för kriminologi (KR)

   Author : Nicole Larsson; [2023]
   Keywords : netnography; cyber-environment; drug promotion; sale of drugs; algorithms; social media platforms; drug dealing activity;

   Abstract : PURPOSE - The issue of drug markets on social media platforms are under-researched. To help address the research gap, this paper accounts for the emerging drug dealing trends surrounding the community on TikTok. READ MORE