Essays about: "social network brand"

Showing result 1 - 5 of 37 essays containing the words social network brand.

  1. 1. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Johnsson Östergren; Linnea Alldrin; [2019]
    Keywords : Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.;

    Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE

  2. 2. Online Communication and Brand Attitudes : A Millennial Perspective

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Linnea Vaara; Sabina Zahiraldinni; [2019]
    Keywords : electronic word-of-mouth; positive electronic world-of-mouth; negative electronic word-of-mouth; brand attitude; millennials; social network sites;

    Abstract : This study’s purpose was to provide a deeper understanding regarding how millennials’ attitudes towards brands are influenced by online communication. With the aim of fulfilling the purpose of the study, two research questions of descriptive and explorative kind were stated; “How can the factors that influence millennials’ use of electronic word-of-mouth be described?” as well as “How does electronic word-of-mouth influence millennials’ brand attitude?”. READ MORE

  3. 3. Towards a world of influencers: Exploring the relationship building dimensions of Influencer Marketing

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Ann-Sofie Gustavsson; Arij Suleman Nasir; Sarvinoz Ishonova; [2018]
    Keywords : Influencer Marketing; Relationship Building; Social Media Influencers; Social Media Marketing;

    Abstract : Background The emergence of the Internet, and in particular social network sites, has led to the appearance of new powerful actors, i.e. Social Media Influencers, with the power to persuade their audience. This introduced a middleman in the company-consumer relationship and a new stakeholder to build relationships with. READ MORE

  4. 4. The Choice of Image Aesthetic in Social Media and its Impact on Consumers - should brands use snapshot images, studio images or a mix between them?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Joel Strömberg; William Julian Robert Vångell; [2018]
    Keywords : Social media advertising; Instagram; men s fashion; snapshots; aesthetics;

    Abstract : Social Network Sites (SNS) has emerged as the premier communication-tool for consumers, but also as an important channel for finding product and brand information. In SNS, user-generated content is the norm and bloggers and so called "influencers" (influential SNS-users) have played an important part in developing the networks to commercial platforms. READ MORE

  5. 5. The role of entrepreneurship and uncertainty with reward-based crowdfunding in the digital age

    University essay from Uppsala universitet/Industriell teknik

    Author : Benjamin Rosinski; [2018]
    Keywords : reward-based crowdfunding; entrepreneurship; effectuation; uncertainty; social networks; platforms; traditional fund-raising; Kickstarter;

    Abstract : Crowdfunding is a transformative service innovation, a novel and revolutionary way for entrepreneurs to obtain funding for their start-up ventures. This study explores the phenomenon of reward-based crowdfunding in relation to entrepreneurial behaviour and decision-making, as well as the relationship between the entrepreneur and the community. READ MORE