Essays about: "social network brand"
Showing result 16 - 20 of 55 essays containing the words social network brand.
-
16. The Impact of Negative ewom on Brand Loyalty : A qualitative study in the context of social media
University essay from Umeå universitet/FöretagsekonomiAbstract : Social media is a modern commodity, almost half of the world's population are connected to it in some capacity. As a result of the accessibility and the reach social media have, many brands have also established their presence there. READ MORE
-
17. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv
University essay from Umeå universitet/FöretagsekonomiAbstract : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. READ MORE
-
18. Analysing the behavioural barriers to transparency in the upstream textile supply chain : A cultural orientation lens on behaviours
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Transparency within the supply chain has become a key priority for textile brands in response to the growing stakeholder concerns around social and environmental impacts of the textile value chain. Textile industry is extremely labour dependent and adds massively to the environmental degradation, adding on to this the highly complex and scattered global supply chain network makes it more difficult for brands to implement transparency in their supply base. READ MORE
-
19. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE
-
20. Online Communication and Brand Attitudes : A Millennial Perspective
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : This study’s purpose was to provide a deeper understanding regarding how millennials’ attitudes towards brands are influenced by online communication. With the aim of fulfilling the purpose of the study, two research questions of descriptive and explorative kind were stated; “How can the factors that influence millennials’ use of electronic word-of-mouth be described?” as well as “How does electronic word-of-mouth influence millennials’ brand attitude?”. READ MORE