Essays about: "social network brand"
Showing result 26 - 30 of 55 essays containing the words social network brand.
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26. The Business Model for Sustainability from a System Dynamics Perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: System Dynamics Perspective on the Business Model for Sustainability: A Multiple Case Study in the Architecture Industry Purpose: The primary purpose of the study is to explain how the system dynamics between the Value Configuration, Partner Network, and Capabilities work in a Business Model for Sustainability of small and large architecture firms. Methodology: We followed an abductive, qualitative research strategy with a multiple case study of ten participating firms. READ MORE
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27. Branding of two-sided online marketplaces : An integrative model to comprehend the reciprocity within vlaue creation and branding of two-sided online marketplaces
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: Online marketplaces constitute one of the most successful business innovations of the Web 2.0. Nonetheless so far no branding theory has been connected to the topic of two-sided online marketplaces. READ MORE
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28. The Epic Fit: The Brand Building Process in a Dyadic Relationship
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to develop an understanding of the way in which a brand is developed in a dyadic relationship with an external stakeholder. Theoretical: This thesis bases its theoretical framework on two main theoretical fields: Actor-Network Theory and dialectics. READ MORE
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29. How to optimize brand awareness through non-administrated social channels in a two-sided network
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : The effects of social media on digital branding is analysed in this paper, to establish how to optimize brand awareness through non-administrated social media channels in a two-sided network. This is a relatively unexplored field which may prove to be important for future businesses. READ MORE
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30. Ensuring Sustainability Beyond Tier-One : The Issue of Second-Tier Suppliers
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Exposure of non-sustainable practices put MNCs in bad light, hurting their brand image. Therefore, it is of great importance to ensure supplier sustainability upwards the chain. Vast focus has been put on the first-tier suppliers. READ MORE