Essays about: "social networking sites thesis"

Showing result 16 - 20 of 41 essays containing the words social networking sites thesis.

1. 16. Attracting Digital Native Students Through Digital Marketing

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Karin Vennberg; [2018]
   Keywords : Digital natives; education; digital marketing DM ; social media SM ; elaboration likelihood model ELM ; high school; persuasion; peripheral route;

   Abstract : As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. READ MORE

3. 17. Popularity of Brand Posts on Sina Weibo: A Correlation Analysis of the Influential Factors on Tuborg’s Brand Community

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Weixian Wu; [2016]
   Keywords : Social media; Social networking sites; Marketing communications; Relationship marketing; China; Tuborg; Green Fest; Weibo;

   Abstract : Social media continues to serve as vehicles for fostering relationships with customers. One specific way to implement this is to create and operate brand fan communities on social networking sites. Brands can place posts (including videos, messages, quizzes, information, and other material) in these brand communities. READ MORE

4. 18. User Perspective of Privacy Exposure on Facebook: An Examination of Risks Perception Among University Students in Sweden

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Silvia Anderchen; Martin Charvát; [2016]
   Keywords : Social media; social networking sites; Facebook; third parties; personal information privacy; risks perception; big data; university students;

   Abstract : Social media become a powerful communication medium for effective online social interaction globally. The use of various social networking sites has integrated into people’s daily lives especially among young adults. Problem arises when personal information is used without individuals’ involvement and relevant privacy risks increased. READ MORE

5. 19. Sharing is caring : A case study of co-creation on Facebook

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Johanna Davidsson; Sara Wallin; [2016]
   Keywords : Value creation; Co-creation; Social Network Sites; Facebook; DART-model;

   Abstract : The increasing usage of social networking sites, such as Facebook has changed the way that corporations and customer interact with each other. New ways of customer-corporation interactions evolve constantly, enabling customers to participate and co-create value with the corporations. READ MORE

6. 20. Disclosing Personal Information to Social Networking Site Providers : The role of trust, risk and perceived benefits

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Nima Ghamari; Lovisa Mellbin; [2015]
   Keywords : Social Networking Sites; SNS; User-to-organizational privacy; Personal information disclosure; behavioral intention; Trusting beliefs; trust; risk beliefs; risk; Self-presentation;

   Abstract : This thesis is set to investigate the factors that affect the intention to disclose personal information to SNS providers. The purpose of this study is to identify factors and how these factors affect the behavioral intention to disclose personal information to SNS from a new angle of analysis, namely through a user-to-organizational approach. READ MORE