Essays about: "social networks and consumer behavior"

Showing result 1 - 5 of 11 essays containing the words social networks and consumer behavior.

1. 1. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Alexandre-Nikos Pociello i Palau; [2023]
   Keywords : Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

   Abstract : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. READ MORE

3. 2. The effect of influencer marketing on the buying behavior of young consumers : A study of how the purchase intention of young consumers is affected by brands within the fashion and beauty industries

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Jade Verplancke; Noémie Gelati; [2022]
   Keywords : Influencer marketing; Influencers; Social media marketing; Consumer behavior;

   Abstract : Background: In marketing today, influencer marketing has become a very efficient tool for companies within the beauty and fashion industry. With the utilization of social media and social media influencers, it become easy for brands to promote products and reach large audiences. READ MORE

4. 3. Bona Fide Indulgence

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : David Schmidt; Pim Jan Kastermans; [2021]
   Keywords : Luxury fashion; Second-hand luxury; First-hand luxury; Frugality; Status consumption; Self-authenticity; Business and Economics;

   Abstract : Previous research has shown self-authenticity to be an important aspect of the consumer experience, especially in luxury consumption. However, previous research has been inconclusive regarding how consumer personality traits interact with self-authenticity in a second-hand luxury consumption context. READ MORE

5. 4. Celebrity Endorsement : A gender perspective of consumer behavior in the fashion industry

   University essay from IHH, Företagsekonomi

   Author : Isabell Hansen; Renée Erlandsson; Henrik Mokhtari; [2013]
   Keywords : Endorser; Celebrity Endorser; Celebrity Endorsement; Brand Image; Consumer Behavior; Fashion Industry;

   Abstract : Background – Celebrity endorsement has been researched to a great extent, however the main focus of the previous research has been about the effectiveness and the neg-ative/positive information about the celebrity and the brand. Additionally, previous studies on gender differences have been conducted; however it has not been done in consideration with celebrity endorsement in the fashion industry. READ MORE

6. 5. Online social networks and fashion shopping: a study of the influence of social networks on shopping decisions made by consumers in the fashion market

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Alberto Redondo Miró; Jose Manuel Zatarain Rodriguez; [2012]
   Keywords : Customer involvement; Consumer search behavior; Online social network; Shopping decision process; Word-of-mouth communication;

   Abstract : The emergence of online social networks as the main communication channel between users in the web has created a plethora of opportunities and challenges for companies. While firms can potentially reach and advertise to a targeted audience at a low cost, the communication model between firms and consumers appears to be in need to adaptation due to the unique circumstances of social networks and the behavior of its consumers. READ MORE