Essays about: "social responsibility campaigns"

Showing result 1 - 5 of 29 essays containing the words social responsibility campaigns.

1. 1. Sustainability and branding: : Sustainability and branding: An analysis of Nike and H&M`s CSRcommunication strategies”

   University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

   Author : Josefine Sjöbom; [2023]
   Keywords : CSR; Nike; H M; strategisk kommunikation; hållbarhet;

   Abstract : Some of the most common threats in society today are climate change, struggling world economies and starving people. Today most consumers seek out sustainable products that are produced under fair conditions. READ MORE

3. 2. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

   University essay from SLU/Department of Molecular Sciences

   Author : Nicole Chidiac; Iris Lundquist; [2023]
   Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

   Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

4. 3. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE

5. 4. Reaching Those ‘Out-of-Reach’: An Explorative Case-Study of Fire Prevention in Vulnerable Urban Communities within Copenhagen.

   University essay from Lunds universitet/Riskhantering (CI)

   Author : Aron Fransson; [2021]
   Keywords : Fire Prevention; Fire Rescue Services; Risk Communication; Fire Governance; Urban Vulnerable Communities; Community Risk Reduction; Technology and Engineering;

   Abstract : Considering the nature of vulnerability to fires and at-risk groups, the issue is arguably a social problem where spatial analysis has allowed for a greater context, beyond the individual, to be analyzed. Furthermore, reports from fire rescue services of local safety concerns and the convergence of interest between different stakeholders has made communities disposition to fire safety increasingly relevant. READ MORE

6. 5. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
   Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

   Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE