Essays about: "social-semiotics"

Showing result 1 - 5 of 23 essays containing the word social-semiotics.

1. 1. Women in Kyrgyz Music Videos : A Social Semiotic Analysis of Women’s Representation in Kyrgyz Visual Media

   University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och media

   Author : Charlotte Geib; [2023]
   Keywords : Kyrgyzstan; Music Video; Gender; Cultural Representation; Social Semiotics; Violence against Women;

   Abstract : This master thesis study examines Kyrgyz-language music videos to explore the visual representation of women, including women experiencing gender-based violence. It addresses a gap in the literature regarding women in Kyrgyz music videos and argues that media communicates context-specific meaning about gendered cultural realities. READ MORE

3. 2. Who is this about? : A multimodal critical discourse analysis of the communication from volunteer organizations

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Ewa Almkvist Lundberg; Nadja Flood; [2022]
   Keywords : Multimodal critical discourse analysis; social semiotics; systemic functional grammar; postcolonialism; othering; volunteer work; voluntourism;

   Abstract : The purpose of this study is to examine how three volunteer organizations present volunteer projects on their websites to identify who is constructed as central in the description of the project and which role is created for the reader. This study uses Multimodal Critical Discourse Analysis (MCDA), Systemic Functional Grammar (SFG) and Post-colonial theory as a theoretical framework to analyze visual and textual elements from three project descriptions. READ MORE

4. 3. Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Rebecca Arfwedson; [2021]
   Keywords : Environmental brand activism; consumer hashtag activism; Instagram; social semiotics; self-branding; networked branding; consumer engagement; Social Sciences;

   Abstract : Environmental brand activism has become a strategy applied by many brands to engage and take a stand in the issue of climate change. The aim is to spur a debate and spark an interest and collective action among the consumers (Sarkar & Kotler, 2018). READ MORE

5. 4. A multimodal critical discourse analysis of Swedish teaching materials for English

   University essay from Malmö universitet/Institutionen för kultur, språk och medier (KSM)

   Author : Kate Varga; Ronja Cato; [2021]
   Keywords : Arts; CDA; English language teaching; ELT; ELT textbooks; ethnicity; gender; MCDA; multimodal; representation; social semiotics; visual grammar.;

   Abstract : Education in the Swedish school system should aim to assist pupils in the development of fundamental values. This study investigates to what extent different groups of people are represented within two textbooks for English language teaching (ELT), produced in Sweden and commonly used in Swedish schools and how these representations correlate with the values indicated in the curriculum. READ MORE

6. 5. Taste for exclusivity. – A visual image analysis on the representation of social class and taste.

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : KATHARINA EVELINE STUMP; [2020]
   Keywords : Visual Communication; Socioeconomic status; Culture; Taste; Image Analysis; Luxury Fashion Branding; Wim Wenders; Jil Sander;

   Abstract : The purpose of this study is to create a deeper understanding on how brands today arepart of culture, creating meaning and effects, persuading customers through hidden messages and cultural communication codes. The starting point for my studies has been a European approach, with a German brand as empirical material. READ MORE