Essays about: "sociala medier"

Showing result 1 - 5 of 192 essays containing the words sociala medier.

  1. 1. #BuyNowPayL8r -The Influence of Social Media on Consumer Credit Behavior

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Henrik Lättman; Anton Rosdahl; [2020-07-03]
    Keywords : social media; consumer credit; indebtedness; behavioral economics; time preferences; social comparison; relative- income and consumption; normative perceptions; envy;

    Abstract : Amplified by the introduction of the smartphone, which is now integrated in nearly every aspect of daily life, consumer credit-financed purchases are more accessible than ever and can now be spontaneously made in a matter of minutes. The aim of this thesis is to investigate the relationship between various financial decisions and time spent on social media (SMT). READ MORE

  2. 2. Social Media When Searching for New Customers : A Description of Prospecting Activities on Social Media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Robin Vipp Oskarsson; Alexander Dimakis; [2020]
    Keywords : B2B; Prospecting; Personal selling; Social media; Identifying; Qualifying; Due diligence newsfeed; Digital footprints;

    Abstract : Purpose - The purpose of this study is to identify and describe how B2B salespeople utilize social media when prospecting for new customers based on a sequential sales process.Design/methodology/approach - The study employs an interpretive approach as it attempts to convey a phenomenon through the eyes of the participants. READ MORE

  3. 3. Up next: Recommended for you by YouTube : A case study analysis on the implications of YouTube’s advertising-based business model on the US 2016 presidential elections.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anne-Lotte Hoekstra; [2020]
    Keywords : persuasive technology; social media theory; advertisement-based business model; game theory; sensationalism.; övertygande teknik; teori för sociala medier; annonsbaserad affärsmodell; spelteori; sensationalism;

    Abstract : The information technology revolution has completely changed the world economy. This industry that has revolutionized many aspects of social life, created an incredible amount of jobs, and generated an enormous amount of wealth, has been growing exponentially fast since the beginning of this century. READ MORE

  4. 4. Comparative analysis of Machinegenerated questions (Quillionz) and Human-generated questions

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Mazen Bahy; [2020]
    Keywords : ;

    Abstract : This thesis investigates the quality of machine-generated questions compared to human-generated questions in terms of the grammar and the clarity of the questions. Limited work has previously been done in the area of comparing them in terms of the grammar and the clarity using different statistic methods to analyze the results. READ MORE

  5. 5. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE