Essays about: "sociala vetenskaper"

Found 2 essays containing the words sociala vetenskaper.

  1. 1. COVID-19’s Impact on Consumer Behaviour, Brand Equity and Loyalty. : -A qualitative study analysing how the COVID-19 pandemic affects consumer behaviour and brand loyalty & equity

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Casper Gustafsson; Li Yanzhuo; [2021]
    Keywords : covid-19; covid; konsumentbeteende; brand equity; Brand loyalty; lojalitet; sociala vetenskaper; Consumer behaviour; brand loyalty; brand equity.;

    Abstract : Purpose - This study's purpose is to compile literature on consumer behaviour, brand loyalty and equity and to investigate how the ongoing COVID-19 pandemic have affected consumer behaviours, brand loyalty and equity in Sweden.Design/methodology/approach - A theoretical framework was formed by three main concepts, consumer behaviours, brand loyalty and equity. READ MORE

  3. 2. Personality, Fields of Research and Job Satisfaction : Evidence from a Swedish University

    University essay from Luleå tekniska universitet/Institutionen för hälsa, lärande och teknik

    Author : Felix Knutas; [2021]
    Keywords : Personality traits; FFM; SIJS; Research Areas; Job Satisfaction;

    Abstract : With the introduction of personality research, occupational and job satisfaction research has advanced in scale. Evidence from studies within Personality Trait and Work Psychology research strongly suggests there to be connections between not only Neuroticism and job satisfaction rates, but that personality traits also seem to be unevenly distributed across occupations. READ MORE