Essays about: "software applications for Marketing"
Showing result 1 - 5 of 17 essays containing the words software applications for Marketing.
-
1. Customer segmentation in Retail: An Experiment in Sweden
University essay from Stockholms universitet/Institutionen för data- och systemvetenskapAbstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE
-
2. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE
-
3. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE
-
4. Introducing a central receiver system for industrial high-temperature process heat applications : A techno-economic case study of a large-scale CST plant system in a South African manganese sinter plant
University essay from KTH/Kraft- och värmeteknologiAbstract : The objective of this thesis was to investigate the potential for introducing a concentrating solar thermal (CST) central receiver plant system based on flexible heliostats - HelioPods - to provide high-temperature process heat in industrial applications. A CST plant system was designed in MATLAB, optically simulated for three design days in the ray-tracing software Tonatiuh and further analyzed in MATLAB by interpolating the results for each hour of the year. READ MORE
-
5. User Experience and Its Importance in Banking Software: A Study of User Experience During Development
University essay from Lunds universitet/Institutionen för elektro- och informationsteknikAbstract : This study was conducted to provide an explanation as to why user experience is important when designing software, specifically for a banking company undergoing a complete redesign of their banking client. Neglecting the user experience design in the development of any application or webpage can lead to user frustration and abandonment. READ MORE