Essays about: "sony ericsson literature study"

Showing result 1 - 5 of 8 essays containing the words sony ericsson literature study.

1. 1. Investigation of Customer-Driven Innovation

   University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Author : Ikram Ullah; Muhammad Ayaz; [2013]
   Keywords : Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

   Abstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE

3. 2. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

4. 3. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

   University essay from Lunds universitet/Förpackningslogistik

   Author : Magnus Fagerlund; Jonas Körner; [2010]
   Keywords : standardisation and adaptation.; packaging logistics; packaging strategy; packaging portfolio; Technology and Engineering;

   Abstract : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. READ MORE

5. 4. Alternative outbound transportation moder for sony Ericsson

   University essay from Lunds universitet/Teknisk logistik

   Author : Jesper Nilsson Cederholm; Samir Smajic; [2009]
   Keywords : Alternative Transportation; Supply Chain Management; Logistics; Technology and Engineering;

   Abstract : Purpose: Identify alternative to the current air transportation routes from supply units in Asia to European customers. The authors strive to provide the department of Supply Flow & Logistics with proposals of how they can reduce their costs and environmental effects connected to transportation. READ MORE

6. 5. INTERNATIONAL FREIGHT TRANSPORTATION:A STUDY ON MNC-BASED CHINA-SWEDEN TRADE FLOWS

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Wenwen Jiao; [2009]
   Keywords : international freight transport; international trade; MNCs;

   Abstract : The purpose of this thesis is to offer a general picture of MNCs` freight transportation activities in China-Sweden trade, and to explore the reasons by comparison with related theories. The study has been based on interviews with eleven Swedish companies and two Chinese companies, who have transported their commodities between China and Sweden. READ MORE