Essays about: "sony ericsson managing change"

Found 1 essay containing the words sony ericsson managing change.

1. 1. Managing aesthetics as open innovation practice : The case study of color and design choice for designed technical product

   University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Sadia Jabeen; [2010]
   Keywords : innovation; innovation management; open innovation; designed products; color and design choice; virtual customer environment;

   Abstract : The purpose of this study is to explore and elaborate how firms are managing aesthetic with color and design choice as open innovation practice and explore its applicability in various sectors.  Two research questions are addressed: How is aesthetics with color and design choices managed by firms using open innovation practices? Can aesthetics with color and design choices be managed as open innovation practices for all kinds of technical designed products?   The study is based on a case study combined with survey method which constitutes a combination of quantitative and qualitative research for conducting productive research. READ MORE