Essays about: "sony ericsson product"
Showing result 1 - 5 of 14 essays containing the words sony ericsson product.
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1. Investigation of Customer-Driven Innovation
University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikationAbstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE
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2. Brand loyalty in Smartphone
University essay from Företagsekonomiska institutionenAbstract : Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and the independent variablescustomer satisfaction, perceived quality, brand experience, brand image, brand switching costand product involvement. READ MORE
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3. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™
University essay from Avdelningen för ekonomiAbstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE
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4. Implementation of optical simulations for product development at the division of optoelectronics, Sony Ericsson Mobile Communications AB
University essay from Lunds universitet/AtomfysikAbstract : .... READ MORE
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5. Managing aesthetics as open innovation practice : The case study of color and design choice for designed technical product
University essay from Avdelningen för Industriell utveckling, IT och SamhällsbyggnadAbstract : The purpose of this study is to explore and elaborate how firms are managing aesthetic with color and design choice as open innovation practice and explore its applicability in various sectors. Two research questions are addressed: How is aesthetics with color and design choices managed by firms using open innovation practices? Can aesthetics with color and design choices be managed as open innovation practices for all kinds of technical designed products? The study is based on a case study combined with survey method which constitutes a combination of quantitative and qualitative research for conducting productive research. READ MORE