Essays about: "sony ericsson strategy"

Showing result 1 - 5 of 9 essays containing the words sony ericsson strategy.

1. 1. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

3. 2. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

   University essay from Lunds universitet/Förpackningslogistik

   Author : Magnus Fagerlund; Jonas Körner; [2010]
   Keywords : standardisation and adaptation.; packaging logistics; packaging strategy; packaging portfolio; Technology and Engineering;

   Abstract : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. READ MORE

4. 3. Crossing the chasm : Launching and re-launching in the Swedish mobile phone industry

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Justus Leistén; Magnus Nilsson; [2009]
   Keywords : High Technology strategies; Crossing the chasm; Swedish mobile phone industry; launching and re-launching; the whole product concept; the technological life cycle;

   Abstract : The 1990s is commonly referred as the Golden Age for High Technology and during this time the industry grew with a rapid speed. As a result, the consumers were presented with a various number of innovative products such as the Internet, computers and mobile phones. READ MORE

5. 4. Asian multinational Companies’ Co-Branding as Brand Strategies

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Yong Chul Choi; [2009]
   Keywords : co branding; brand strategy; Asian companies; co-branding;

   Abstract : Asian companies have turned to be multinationals. Many factors could be the reasons of this phenomenon, these days, cooperation strategies, especially, co-branding is an issue. Therefore, this study pursues to study which contexts Asian companies face and how Asian firms use co-branding. READ MORE

6. 5. Change Managment within Project Processes - a case study at Alfa Laval

   University essay from Lunds universitet/Institutionen för designvetenskaper

   Author : Johan Mattsson; Fredrik Wikström; [2008]
   Keywords : Change Management; Wildlife Matrix; Project Management; Organisation; Organization; Competence Development; Technological sciences; Teknik; Technology and Engineering;

   Abstract : More and more corporations around the world is starting to work in project form and leaving their traditional function based way of organising themselves behind. This leads to new ways of driving and implementing changes and improvements. It requires another approach and this approach has to deal with the individual employee in a greater extend. READ MORE