Essays about: "spa business"

Showing result 1 - 5 of 7 essays containing the words spa business.

  1. 1. Dermarome is launching a B2B website : A qualitative study which considers investment theories, and how a B2B website can influence the customer purchasing behaviour.

    University essay from Umeå universitet/Företagsekonomi

    Author : Alice Kalfas; Marlene Svensson; [2021]
    Keywords : beauty industry; investment rules; investment strategies; investment decision making; NPV; IRR rule; Payback rule; corporate investments; VRINE; Five forces; resource-based theory; customer purchasing behaviour; B2B; and B2B website;

    Abstract : Digitalization is an important aspect for future growth of all organizations, and especially in times like the past year where most of the world has been faced with covid-restrictions and lockdown. Dermarome is a leading skincare and beauty distributor and are currently in the process of launching a new B2B website and web-shop. READ MORE

  3. 2. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andrea Navarrete Lindez; Laia Martinez Miracle; Marine Hakobyan; [2021]
    Keywords : Scent marketing; hotels; sensory marketing; scent branding; brand image; brand loyalty; brand recall; brand associations and experiences; brand identity; brand identity prism; Santhiya Koh Yao Yai Resort Spa hotel; W Barcelona hotel; Sun Palace hotel.; Business and Economics;

    Abstract : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. READ MORE

  4. 3. GUI driven End to End Regression testing with Selenium

    University essay from Linnéuniversitetet/Institutionen för datavetenskap (DV)

    Author : Christer Hamberg; [2017]
    Keywords : Selenium; WebDriver; Regression testing; GUI driven testing; Single Page Application; SPA; Application Programming Interface; API;

    Abstract : Digitalization has changed our world and how we interact with different systems. Desktop applications have more and more been integrated with internet, and the web browser has become the Graphical User Interface (GUI) in today’s system solutions. A change that needs to be considered in the automated regression testing process. READ MORE

  5. 4. The building of a value based chain : case study of a global, FSC- and Fairtrade certified sawn wood value chain

    University essay from SLU/Dept. of Economics

    Author : Frida Magnusson; [2015]
    Keywords : Chile; collaborations; Fairtrade; forest products; FSC; functioning; sawn wood; structure; value based; value chain;

    Abstract : The next frontier of value creation for businesses may lie in finding ways to combine economical, social and environmental sustainability to preserve and protect natural resources. Nowadays, incorporation of sustainability values in core operations is not only seen as a part of sustainable development, but also as a successful strategy for companies. READ MORE

  6. 5. Åtgärdsplan för gröna företag i expansions- och utvecklingsfas

    University essay from SLU/Dept. of People and Society

    Author : Therése Nilsson; [2015]
    Keywords : Rosdalagård; häst; ridponny; ekonomi; produktionsutveckling; självkostnadskalkyl; bidragskalkyl; totalstegskalkyl; boxuthyrning; ridhus;

    Abstract : Det traditionella lantbruket minskar mer och mer, gårdarna som fortsätter med lantbruk blir större och mer nischade på antingen djur eller växtodling. Det är många som helt lägger ner sin produktion för att ge plats åt något annat på gården som t.ex. bed and breakfast-ställen, spa, m. READ MORE