Essays about: "spectator sport"

Found 5 essays containing the words spectator sport.

  1. 1. Service Quality in the Eyes of Sporadic Spectators : A Quantitative Study for HV71 with a Modified Sportscape Framework

    University essay from Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and Logistics

    Author : Zimon Karlsson; Gustav Carlsson; [2020]
    Keywords : service quality; sporadic spectator; spectator sport; total service quality; HV71; hockey; services; service dimensions; quantitative study; fans; service kvalité; åskådare; åskådarsport; HV71; hockey; tjänster; kvantitativ studie; fans;

    Abstract : Introduction: Sports consumption is a unique human experience in which consumers invest both money and emotions where the game becomes the main focus of the event and constitutes what is known to be a sporting event. Sports organizations are required to track how their service quality is perceived during these events in order to understand the values of their spectators and to evaluate levels of satisfaction. READ MORE

  2. 2. What's the hype about esports? : A qualitative study about esports consumer motivation

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Zining Chang; [2019]
    Keywords : esports; spectator; uses and gratification; consumer motivation; qualitative study; interview; esport; åskådare; Uses and Gratifications; konsumentmotivation; kvalitativ studie; intervju;

    Abstract : Esports som åskådarsport har fått en betydande publik under det senaste decenniet, det lockarnästan en halv miljard människor över hela världen och har även fått stöttning från storakända företag. Anledningen till varför människor tittar på esport är dock fortfarande inte välundersökt. READ MORE

  3. 3. Map-Aided GPS Tracking in Urban Areas : Application to Runner Tracking in Sprint Orienteering

    University essay from Linköpings universitet/Linköpings universitet/ReglerteknikTekniska fakulteten

    Author : Mathias Hallmén; [2015]
    Keywords : GPS; GNSS; multipath; tracking; positioning; urban; sprint orienteering; particle filter; constrained motion model;

    Abstract : The GPS tracking in sprint orienteering is often a poor supplement to the viewer experience during events taking place in urban areas because of multipath effects. Since the GPS tracking of runners is an important means to making the sport more spectator friendly, it is of interest to make it more accurate. READ MORE

  4. 4. Management control systems in sport event organizations - how to cope with a pulsating nature and multiple stakeholders

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Louise Karlsson; [2014]
    Keywords : Managment control systems; Sport events; Control package; Pulsating organization; Stakeholders;

    Abstract : Management control systems (MCS) are a common feature in most organizations. However, few have explored the functioning of MCS in sport event organizations. READ MORE

  5. 5. Branding in the lower level sport club setting : The case of Swedish division 1 ice hockey teams

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Henrik Klouman; Djavid Beljulji; [2012]
    Keywords : Brands; brand equity; branding in sports; brand management;

    Abstract : BackgroundKeller (2009) states that brand equity and the crucial intangiblevalue a brand brings to organizations is perhaps one of the most important marketing topics discussed in recent years. As the competitive market and branding environment for companies are fierce, the sport industry has gradually become more competitive and professional in many aspects of their operations as well. READ MORE