Essays about: "spelmekanismer"
Found 1 essay containing the word spelmekanismer.
University essay from Linnéuniversitetet/Institutionen för informatik (IK)
Abstract : This research looks at how interactive marketing can become more motivating for customers by designing it as a full game, not only by adding some game elements like in gamification. The result of the research gives marketers an alternative and complementary way of incorporating game design in marketing. READ MORE