Essays about: "sponsor image"

Showing result 1 - 5 of 12 essays containing the words sponsor image.

  1. 1. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    University essay from

    Author : Antonio Crnoja; Jesper Grandell; [2023]
    Keywords : congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Abstract : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). READ MORE

  3. 2. Sport event sponsorship: How to step up your game

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
    Keywords : Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

    Abstract : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. READ MORE

  4. 3. FIFA and the corporate players

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alice D'Angelo; Jacqueline Alair Soares; [2020]
    Keywords : FIFA; Crisis Communication; Marketing; Sponsorship; Brand Equity;

    Abstract : Private capital has become an increasingly important factor in the globalized football economy. The relationship between a sponsored entity and its sponsor is still relatively unexplored within marketing. READ MORE

  5. 4. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

    University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Author : Dorota Celczynska; [2020]
    Keywords : Sponsorship; Sports event; Poland; Decision-making; Exchange process;

    Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE

  6. 5. What Factors Affect a Consumer’s Purchase Decisions and Perceptions of Sponsored Products in Esports Within Sweden?

    University essay from Umeå universitet/Företagsekonomi

    Author : Jocelyn Charraud; Marcus Widell; [2019]
    Keywords : sponsorship; esports; perceptions;

    Abstract : Problem: Esports budgets and earnings have significantly increased in the past years whichhas increased the level of involvement of corporate sponsors in esports. Ironically, researchaimed at sponsorship within esports is not so abundant. READ MORE