Essays about: "sponsor-team fit"
Found 1 essay containing the words sponsor-team fit.
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1. Fan identification and the perception of the sponsor-team fit : The case of Emirates Airlines and Arsenal FC
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Sponsorship has become an important factor in determining the success and competitiveness of a sports team. While previous sports sponsorship literature has been substantial, the fans and their perceptions of the sponsor(s) has often not been focused upon. READ MORE
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