Essays about: "sponsor"

Showing result 1 - 5 of 87 essays containing the word sponsor.

1. 1. Family reunification as a Swedish citizen sponsor : A case study of intimate citizenship and mixed-status families

   University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

   Author : Amanda Tydesjö; [2023]
   Keywords : Migration; Mixed-status family; Intimate citizenship; Intersectionality; Belongingness;

   Abstract : Global migration has increased the number of binational, mixed-status families that encounter family reunification processes and restrictive migration law. However, limited research exists on how the citizen partner in such family constellations is affected by the phenomenon. READ MORE

3. 2. Success Determinants of Nordic Tender Offers

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Andrei Shakolin; Oleksandr Mliievskyi; [2023]
   Keywords : Tender Offer; Takeover; M A; Bid Premium; Nordic;

   Abstract : The study of 180 tender offers occurred between 2009 and 2023 tests how a set of specific factors affects the probability of the successful completion of the tender offer and compares the results with the industry views on the topic. The study shows that the probability of success of the tender offer is increased with bid premium size and irrevocable commitments, while factors like due diligence condition and entering the process as an interloper negatively affect the probability of success of the bid. READ MORE

4. 3. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

   University essay from

   Author : Antonio Crnoja; Jesper Grandell; [2023]
   Keywords : congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

   Abstract : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). READ MORE

5. 4. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?

   University essay from Umeå universitet/Företagsekonomi

   Author : Lelia Yamina Belouadi; Güney Han; [2023]
   Keywords : E-Sports; sponsorship; E-Sports sponsorship; perception of sponsorship;

   Abstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE

6. 5. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Olivia Dinér; Alice Sävman; [2023]
   Keywords : Corporate Political Advocacy; Authenticity; Woke-washing; Entrepreneurial Leadership; CEO Activism; Challenger Brand; BrewDog; Social Sciences;

   Abstract : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. READ MORE