Essays about: "sponsorship brand image thesis"
Showing result 6 - 7 of 7 essays containing the words sponsorship brand image thesis.
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6. Sports sponsorship : Brand awareness, brand image and purchase intention of sport audience towards linked and unlinked sponsors
University essay from IHH, FöretagsekonomiAbstract : purpose: The purpose of this thesis is to research in the two different types of sponsors i.e. linked and unlinked sponsors. An investigation of whether a difference between these two types of sponsors exists. READ MORE
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7. Sponsorship - Attitudinal Effects of Sponsorship
University essay from IHH, FöretagsekonomiAbstract : Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. READ MORE