Essays about: "sponsorship fit"
Showing result 1 - 5 of 12 essays containing the words sponsorship fit.
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1. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?
University essay from Umeå universitet/FöretagsekonomiAbstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE
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2. Examining the Fans’ Perception of Sponsorship Fit in eSports
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE
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3. Measuring the effect of esport sponsorships on brand equity and purchase intentions
University essay from Södertörns högskola/FöretagsekonomiAbstract : Esport har under de senaste åren vuxit enormt snabbt och kommit att bli ett globalt fenomen. Samtidigt visar de framtida prognoserna att marknaden för esport kommer växa ytterligare, vilket har gjort det attraktivt för varumärken att sponsra lag, event och organisationer. READ MORE
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4. How do sport and eSport enthusiasts perceive brand image? : A study in the context of sponsorship
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In October 2017, the Olympic Committee rendered official its decision to consider electronic sports (eSports) as sports. The global eSports market was valued at nearly 493 million U.S. dollars in 2016, with 80% of the revenues coming from sponsorship. READ MORE
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5. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France
University essay from Umeå universitet/FöretagsekonomiAbstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE