Essays about: "sponsorship relations"
Showing result 6 - 6 of 6 essays containing the words sponsorship relations.
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6. Enhancing Relationships : Strenghtening customer relations through sport sponsorship
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. READ MORE