Essays about: "sponsorship"

Showing result 1 - 5 of 97 essays containing the word sponsorship.

  1. 1. The relationship between sports marketing & consumers purchase intention

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Viktor Nilsson; Sohrab Haidari; Amelia Seeholm; [2022]
    Keywords : ;

    Abstract : Date: 22/01/12 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amelia Seeholm     Sohrab Haidari            Viktor Nilsson         (95/11/02)                (93/01/08)                   (96/02/26)   Title: The relationship between sports marketing and consumer purchase intention.  Supervisor: Noushan Memar Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent,  Marketing Funnel Research Question: What generates a positive attitude in the consumers towards brands at  sponsored events?  Purpose: Explore the sports marketing at sponsoring events and investigating whether the  result of strategic alliances such as sponsorship activities at events are leading the  consumer of the event into becoming consumers of the companies’ brands. READ MORE

  2. 2. The criticism of child sponsorship: A way to preoccupy the minds of academics or a concern for the future of development?

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Clara Åkesson; [2021]
    Keywords : Child sponsorship programs; poverty; neocolonialism; neoliberalism; post-humanitarianism; staff interviews; depoliticization; Law and Political Science;

    Abstract : This research provides an overview of some of the frequently occurring themes in discussion of academic criticism toward child sponsorship with Swedish sponsorship staff. The study aims to provide a deeper understanding of child sponsorship, their purpose, and critique, than the one that can be draw from the existing literature which remains largely detached to the perspectives of the people on the ground. READ MORE

  3. 3. From Champagne showers to the back of the grid: A case study of Williams Racing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mirza Bander; Yasmine Hartvig; Caoimhe O'Sullivan; [2021]
    Keywords : Brand heritage; Heritage brand; Brand identity; Brand reputation; Formula 1; Brand Management; Sponsorship; Business and Economics;

    Abstract : Williams is a long standing, family owned and operated Formula 1 team. Their track record of success is closely tied to their status as a skilled and independent constructor in a highly competitive and monetized sport. When founder Frank Williams steps aside and his daughter Claire takes over, the team struggles to produce the glory of yesteryear. READ MORE

  4. 4. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

    University essay from Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

    Author : Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
    Keywords : sports marketing;

    Abstract : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. READ MORE

  5. 5. Understanding SPACs: A study of stakeholder characteristics in the US SPAC market

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Petter Björklund; [2021]
    Keywords : Special Purpose Acquisition Company; SPAC; Initial Public Offering; Reverse Merger; Shell Company;

    Abstract : The number of Special Purpose Acquisition Companies ("SPACs") have surged in the recent year, despite previous research documenting the historical underperformance of SPACs, both compared to the market and traditional initial public offerings ("IPOs"). The purpose of this thesis is to contribute to an increased understanding of the US SPAC market and to further investigate stakeholder characteristics that in turn could point us towards an understanding of the SPAC market's general nature and development over time. READ MORE