Essays about: "sponsorship"

Showing result 1 - 5 of 90 essays containing the word sponsorship.

  1. 1. Finnish Olympic Athletes’ Perceptions of Sponsorship and Value Creation – a cross-sectional study on Finnish Olympic athletes’ perceptions of sponsorship and how they create value for their sponsors

    University essay from Göteborgs universitet/Graduate School

    Author : Mathias Heinonen; [2020-07-22]
    Keywords : ;

    Abstract : Sponsorship of athletes is rarely researched from the point of view of the athlete. This thesis,thus, investigates Finnish Olympic athletes’ perceptions of sponsorship and how athletes createvalue for their sponsors. The research takes a qualitative approach. READ MORE

  2. 2. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Wouter Bruin; Viktor Sandberg; [2020]
    Keywords : Ambush branding; ambush marketing; sponsorship; brand identity; ethics; Business and Economics;

    Abstract : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. READ MORE

  3. 3. FIFA and the corporate players

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alice D'Angelo; Jacqueline Alair Soares; [2020]
    Keywords : FIFA; Crisis Communication; Marketing; Sponsorship; Brand Equity;

    Abstract : Private capital has become an increasingly important factor in the globalized football economy. The relationship between a sponsored entity and its sponsor is still relatively unexplored within marketing. READ MORE

  4. 4. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Agnes Håkansson; Emma Bengtsson; Karlsson Lina; [2020]
    Keywords : Sponsorship; communication; event marketing; entertainment event; sponsorship communication at entertainment events; viewer’s perspective;

    Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE

  5. 5. At the corner of climate neutrality and urban mission? Ask for directions! A case study about public value, missions, and climate

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Justin Rehn; [2020]
    Keywords : mission-oriented policy; public value; co-production; collaborative governance; citizen involvement; Business and Economics; Social Sciences; Earth and Environmental Sciences;

    Abstract : Horizon Europe has identified climate-neutral and smart cities as one of its mission areas. In Sweden, the national innovation programme Viable Cities has set its sights on realising climate neutrality in cities by 2030. In both cases, a mission-oriented approach focused on citizens as drivers of climate action represents a pathway to success. READ MORE