Essays about: "sponsorship"

Showing result 16 - 20 of 116 essays containing the word sponsorship.

1. 16. The use of marketing within Swedish football : A qualitative and comparative study between clubs in Allsvenskan

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Namroud Sizar; Nilsson Emilia; [2022]
   Keywords : ;

   Abstract : Over the years, football clubs have been transformed into companies that need a well-thought-out marketing plan. The most appropriate marketing strategies are implemented to achieve success in a market that has undergone a digital and global transformation. There are constantly new ways for businesses to market themselves. READ MORE

3. 17. Analytics adoption in manufacturing – benefits, challenges and enablers

   University essay from Mälardalens universitet/Innovation och produktrealisering

   Author : Junia Cupertino Ribeiro; [2022]
   Keywords : Analytics; Production; Performance monitoring; Industry 4.0;

   Abstract : Digitalisation is changing the manufacturing landscape with promises to enhance industrial competitiveness with new technologies and business approaches. Various data-driven applications, enabled by digital technologies, can support process monitoring, production quality control, smart planning, and optimisation by making relevant data available and accessible to different roles in production. READ MORE

4. 18. Sport event sponsorship: How to step up your game

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
   Keywords : Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

   Abstract : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. READ MORE

5. 19. The relationship between sports marketing & consumers purchase intention

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Viktor Nilsson; Sohrab Haidari; Amelia Seeholm; [2022]
   Keywords : ;

   Abstract : Date: 22/01/12 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amelia Seeholm     Sohrab Haidari            Viktor Nilsson         (95/11/02)                (93/01/08)                   (96/02/26)   Title: The relationship between sports marketing and consumer purchase intention.  Supervisor: Noushan Memar Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent,  Marketing Funnel Research Question: What generates a positive attitude in the consumers towards brands at  sponsored events?  Purpose: Explore the sports marketing at sponsoring events and investigating whether the  result of strategic alliances such as sponsorship activities at events are leading the  consumer of the event into becoming consumers of the companies’ brands. READ MORE

6. 20. The Power of a Sports Consumer’s Perception of Sponsoring Brands : A Study of Sports Fans’ Behavior Towards Sponsorships

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Cecilia Hansson; Hilda Jonasson; [2022]
   Keywords : Sponsorship; sports; consumer behavior; perception; market segmentation; brand equity; Sponsring; sport; konsumentbeteende; uppfattning; marknadssegmentering; brand equity;

   Abstract : Den internationella marknaden inom sport har de senaste åren vuxit kraftigt. Det har bidragit till att supportrar finns i olika delar av världen med en personlig bakgrund som skiljer sig från person till person, vilket påverkar deras uppfattning. READ MORE