Essays about: "sport’s fashion industry"

Found 3 essays containing the words sport’s fashion industry.

1. 1. How do influencer marketers affect brand associations? : a semiotic Instagram study in the sports fashion industry

   University essay from Högskolan Kristianstad/Avdelningen för Ekonomi och arbetsliv

   Author : Linus Juhlin; Miretta Soini; [2018]
   Keywords : Influencer marketing; word of Mouth; brand associations; signaling theory; tribal marketing; social media; Instagram; sport’s fashion industry;

   Abstract : Influencer marketing is an important tool to change and reinforce consumers brand associations. Influencers post content that is trying to create intended brand associations. The consumers’ reactions then decide what the realized brand associations are. READ MORE

3. 2. Trend-sandwich : Exploring new ways of joining inspiration, such as different kinds of trends, through processes of morphing and melding different trendy garments and materials, for new methods, garment types, materials and expressions.

   University essay from Akademin för textil, teknik och ekonomi

   Author : Daniel Bendzovski; [2015]
   Keywords : clashing; collage methods; morphing; interpolation; shape tweening; blending; warping; bonding; fusing; transfer printing; laminating; printed laminate; coated wool; trends; vacuum; vacuumed rip stop over knit- wear; fused denim with silk; vacuumed sports fabric over net; laminated fur; laminated sequins; laminated embroidery; thermoforming; relief prints; new sports seam tape; glitter sports seam tape; reflex pin stripe; new methods; new materials and new expressions;

   Abstract : The aim of this work is to explore the joining of inspiration, such as different garments and materials, in relation to commonly used methods in the fashion industry when it comes to joining of different trends and references such as clashing and collaging. The work proposes a new method and framework for join- ing inspiration which generates different results depending on what kind of inspiration that is put in to it. READ MORE

4. 3. What do women want? - a study of a local newspaper supplement in the form of a lifestyle magazine

   University essay from Institutionen för teknik och naturvetenskap; Tekniska högskolan

   Author : Åsa Heurling; Lovisa Lesse; [2011]
   Keywords : ;

   Abstract : Folkbladet is a daily newspaper in Norrköping with a strong local touch whose subscribers are mostly men interested in sports. In an attempt to broaden its readership, since 2009 Folkbladet publishes a magazine called Trend which targets women aged 20-50 years. READ MORE