Essays about: "sport economics"
Showing result 1 - 5 of 29 essays containing the words sport economics.
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1. Formula 1 Drive to Thrive - How to Handle Success
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6. READ MORE
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2. The Formula to Success
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research question: How does the consumer-brand relationship evolve between fans and highprofile sport teams? Purpose: The aim of this thesis is to understand how the consumer-brand relationship evolves between fans and high-profile sports teams, more specifically, Formula 1 teams. It will explore the triadic relationship that exists with other consumers in addition to the dyadic relationship between a brand and a consumer. READ MORE
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3. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE
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4. The new Structures to Increase the Financial Value of Women’s Football - A Case Study of Recent Incentives in Women’s Football
University essay from Lunds universitet/Ekonomisk-historiska institutionenAbstract : Women’s football is in comparison to men’s football experiencing a fall behind. The gap between men’s and women’s football is visible reviewing and comparing viewers statistics, revenue generated, media attention and players salary. READ MORE
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5. Sport event sponsorship: How to step up your game
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. READ MORE