Essays about: "sport event marketing thesis brand"

Found 2 essays containing the words sport event marketing thesis brand.

  1. 1. Intersport and their sponsored events - A case study of sponsorship relations

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Johanna Liikamaa; [2016]
    Keywords : sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

    Abstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE

  3. 2. Marketingplan for Vätternrundan

    University essay from Institutionen för ekonomi

    Author : Jessica Hallros; [2008]
    Keywords : marketing strategy; situation analysis; sport event; cycling; Vätternrundan;

    Abstract : Aim: Vätternrundan is one of three cycling rides organised yearly in Motala,Sweden. It is one of the world’s largest cycling events in number of participants, but staying at the top requires constant reinvention and reconfiguration. READ MORE