Essays about: "sport management"

Showing result 1 - 5 of 89 essays containing the words sport management.

  1. 1. Formula 1 Drive to Thrive - How to Handle Success

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karol Gasienica; August Ström; Cornelia Biller; [2024]
    Keywords : Formula1; business case; success; brand identity; community management; Business and Economics;

    Abstract : The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6. READ MORE

  3. 2. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    University essay from Göteborgs universitet/Graduate School

    Author : Olle Ahlberg; Adam Palm; [2023-07-03]
    Keywords : Personal brands; brand equity; sports marketing; track and field;

    Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

  4. 3. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  5. 4. Financial Prosperity and sport achievement in the European Football

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Joakim Eriksson; [2023]
    Keywords : European football clubs; Financial performance; Sporting performance; Panel regression analysis; Wage costs; Increasing revenues; Debt-equity ratio; Return on assets;

    Abstract : This study examines the relationship between financial conditions and on-field success among 36 prominent European football clubs from 2010 to 2017. The research employs panel regression analysis to explore how clubs’ financial indicators such as wage costs, increasing revenues, debt-equity ratios, and return on assets correlate with their sporting performance. READ MORE

  6. 5. Assessment of Shoulder Biomechanics during Pull-up Techniques

    University essay from KTH/Medicinteknik och hälsosystem

    Author : Mariah Sabioni; [2023]
    Keywords : strength training; biomechanics; motion analysis; shoulder; styrketräning; biomekanik; rörelseanalys; axel;

    Abstract : CrossFit® has gained popularity as a functional training method that caters to individuals with varying levels of fitness, including those with little to no athletic background. Regardless, shoulders represent the highest injury rate in this sport, most frequently associated with pull-up variations. READ MORE