Essays about: "sport marketing"

Showing result 21 - 25 of 64 essays containing the words sport marketing.

1. 21. Towards Understanding the “User of the Future”

   University essay from KTH/Integrerad produktutveckling

   Author : Ramon Andres Amezcua Hidalgo; [2019]
   Keywords : ;

   Abstract : A fast-moving technological landscape is driving companies of today to constantly search for the solutions of tomorrow. As a result, companies are constantly searching for the next big thing and speculating on possible futures. READ MORE

3. 22. Examining the Fans’ Perception of Sponsorship Fit in eSports

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Árni Alexander Baldvinsson; Joel Isopahkala; [2019]
   Keywords : eSports; sponsorship; sponsorship fit; perceived fit; eSports fans; Business and Economics;

   Abstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE

4. 23. Football franchise pricing – Finding the right valuation method while factoring in potential investment motivations

   University essay from Göteborgs universitet/Graduate School

   Author : Yan Felten; [2018-07-04]
   Keywords : Sport economy; Sport finance; Football economy; Football club valuation; Value drivers; Intrinsic value; Relative valuation; Price index; Investment motivation; Pricing rationales;

   Abstract : Sports franchises are mostly privately held businesses whose financial data does generally not match the quality standards of conventional businesses as they are not subject to audit and other accounting regulations. In this context, it remains unclear how investors proceed in order to find reliable franchise value estimates since a valuation method standard has yet to be established in this field. READ MORE

5. 24. Athletes in the European Union - Towards Improved Protection of Image Rights

   University essay from Lunds universitet/Juridiska institutionen

   Author : Lotta Toivonen; [2018]
   Keywords : Sports law; EU law; Image rights; Intellectual Property; Trademark law; Article 165; Law and Political Science;

   Abstract : The topic of this thesis is the sports law attached to the image rights and intellectual property rights (IPR). The focus is more on the individual athletes when it comes to the commercial use of their image. In this work I study how the individual athletes’ right to their image might possibly be limited. READ MORE

6. 25. How do influencer marketers affect brand associations? : a semiotic Instagram study in the sports fashion industry

   University essay from Högskolan Kristianstad/Avdelningen för Ekonomi och arbetsliv

   Author : Linus Juhlin; Miretta Soini; [2018]
   Keywords : Influencer marketing; word of Mouth; brand associations; signaling theory; tribal marketing; social media; Instagram; sport’s fashion industry;

   Abstract : Influencer marketing is an important tool to change and reinforce consumers brand associations. Influencers post content that is trying to create intended brand associations. The consumers’ reactions then decide what the realized brand associations are. READ MORE