Essays about: "sport marketing"

Showing result 6 - 10 of 64 essays containing the words sport marketing.

1. 6. Customer engagement in Formula 1 : From an old man’s club to social media behemoth

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Egon Axelsson; Jakob Reinholdsson; [2022]
   Keywords : Customer engagement; Customer engagement marketing; Content analysis; Formula 1; Sports marketing; Marketing initiative; Customer engagement characteristics;

   Abstract : Formula 1 is one of the worlds biggest sports, and in the recent years they as a sport has had one of the biggest upswing in the world in their viewership and activity on social media. Instagram has played a big part in this recent success and is the sporting organisations fastest growing social media. READ MORE

3. 7. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Olle Lagerqvist; Daniel Carlsson; [2022]
   Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

   Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

4. 8. Self-branding on elite level : How female athletes use social media for empowerment

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Stephanie Wiebach; [2022]
   Keywords : social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

   Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE

5. 9. Detecting Furniture in Images Based on Neural Network Models

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Jiayan Yang; [2022]
   Keywords : ;

   Abstract : Object detection is a challenging task that locates objects within an image or video and thenallows us to count and then track those objects. It is applied in a variety of ways, such as crowd counting, self-driving vehicles, video surveillance, face identification, and anomaly detection, and is utilized in a wide range of industries, including retail, sport, healthcare, marketing, interior design, agriculture, construction, and recreation. READ MORE

6. 10. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

   University essay from Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

   Author : Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
   Keywords : sports marketing;

   Abstract : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. READ MORE