Essays about: "sport satisfaction"

Showing result 1 - 5 of 26 essays containing the words sport satisfaction.

  1. 1. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  3. 2. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

    University essay from

    Author : Chau Le; Nhan Chau; [2023]
    Keywords : Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

    Abstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE

  4. 3. Stakeholder Management in Swedish Football : An Exploratory Study of Stakeholder Management in the Context of Swedish Elite Football

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Karl Holm; Martin Liss; [2022]
    Keywords : stakeholder management; stakeholder theory; football; sport management; stakeholder tensions; stakeholder satisfaction;

    Abstract : Background: Due to the commercialization of football, clubs have put more focus on management in general, and stakeholder management in particular. Despite this, research on stakeholder management in football is in its infancy. Therefore, little is known about how football clubs manage their stakeholders that also possess unique characteristics. READ MORE

  5. 4. Football Players Social Identities and their Influence on Precompetitive Group-Based Emotions

    University essay from Högskolan i Halmstad/Akademin för hälsa och välfärd

    Author : Robin Johansson; Kim Rydberg Heland; [2021]
    Keywords : Affective states; directionality of affect; gender differences; intergroup emotions; social identity; team sports; Affektiva tillstånd; intergrupp emotioner; könsskillnader; lagsport; riktning av affekt; social identitet;

    Abstract : Introduction: Precompetitive emotions are important for team functioning, performance and satisfaction of being a team member. Social identity constitutes a necessary base for positive emotions (Lindwall et al., 2016). READ MORE

  6. 5. Hosting Tour De France Under Covid-19: Bargain Or Burden For New Stage Cities?

    University essay from Umeå universitet/Institutionen för geografi

    Author : Cyril Herzet; [2021]
    Keywords : Tour De France; Sport Tourism; Cycling Events; Media Exposure; Place Reputation; Place Commodification; Community Development.; Tour De France; Tourisme Sportif; Courses Cyclistes; Exposition Médiatique; Réputation des Lieux; Marchandisation des Lieux; Développement des Communautés.;

    Abstract : The Tour De France (TDF) is the third largest sporting event in the world and the biggest cycling race in terms of popularity and prestige. The event generates global media exposure and attracts millions of short- and long-term visitors each year, thus, TDF is extremely appealing for communities in search of profits. READ MORE