Essays about: "sport sponsorship effectiveness"

Found 4 essays containing the words sport sponsorship effectiveness.

  1. 1. Sport event sponsorship: How to step up your game

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
    Keywords : Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

    Abstract : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. READ MORE

  3. 2. Sponsorship of grassroots- and youth football teams : A qualitative study from the sponsors’ perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : David Arvidsson; Christoffer Hansen Charles; [2016]
    Keywords : Sponsorship; Sport sponsorship; Local sponsorship; Corporate Social Responsibility CSR ; Football; Grassroots; Effectiveness measurement;

    Abstract : Abstract Title: Sponsorship of grassroots- and youth football teams: A qualitative study from the sponsors’ perspective. Authors: David Arvidsson and Christoffer Rex Hansen Charles. Supervisor: Hèléne Laurell. Level: Bachelor thesis in marketing (15 Swedish credits), Spring 2016. READ MORE

  4. 3. Sports sponsorship : Brand awareness, brand image and purchase intention of sport audience towards linked and unlinked sponsors

    University essay from IHH, Företagsekonomi

    Author : Huda Alzubaidi; Aida Bou Assaf; Helen Johansson; [2013]
    Keywords : Linked sponsors; unlinked sponsors; sports sponsorship;

    Abstract : purpose: The purpose of this thesis is to research in the two different types of sponsors i.e. linked and unlinked sponsors. An investigation of whether a difference between these two types of sponsors exists. READ MORE

  5. 4. Effectiveness of official event sponsorship : A study of Rally Sweden 2013

    University essay from Avdelningen för företagsekonomi

    Author : Thomas Rosenberger; Ivana Marková; [2013]
    Keywords : Sport Sponsorship; Brand; Image; Awareness; Unaided; Aided; Recall; Rally Sweden; Sponsoring Platform;

    Abstract : .... READ MORE