Essays about: "sport sponsorship"

Showing result 1 - 5 of 29 essays containing the words sport sponsorship.

  1. 1. Sponsorship for Women in Motorsport : A Study about which Criteria that Attracts Companies to Sponsor Women in Motorsport

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Jessica Bäckman; Carolina Mella; [2020]
    Keywords : Sponsorship; Women in Motorsport; Selection criteria;

    Abstract : A sponsorship within sports can be based on different criteria depending on what type of company you ask. Thus, it is important for the athletes to be able to present the most attractive criteria within their sponsorship proposals. READ MORE

  2. 2. Examining the Fans’ Perception of Sponsorship Fit in eSports

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Árni Alexander Baldvinsson; Joel Isopahkala; [2019]
    Keywords : eSports; sponsorship; sponsorship fit; perceived fit; eSports fans; Business and Economics;

    Abstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE

  3. 3. The Untold Story of the Sponsee - A Study of the Sponsorship Strategy of Swedish Elite Football Clubs

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Ivarsson; Måns Claeson; [2019]
    Keywords : Sponsorship; Sponsee Sponsorship Strategy; Brand Image Strategy; Relationship Strategy; Business and Economics;

    Abstract : Thesis purpose: This study aims to establish an understanding of the sponsee sponsorship strategy, with the purpose of expanding on the academic understanding and narrowing the identified research gap. Methodology: A qualitative study through semi-structured interviews with Swedish elite football clubs was conducted to answer how the sponsee strategically engage in sponsorships. READ MORE

  4. 4. How do sport and eSport enthusiasts perceive brand image? : A study in the context of sponsorship

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Emeline Vongehr; Annasilvia Dal Re; Jose Daniel Garzon Viteri; [2018]
    Keywords : Sport; eSport; Sponsorship; Brand Image; Brand Associations; Brand Identification; Brand personality; Event Image; Perceived Fit; Sponsorship Response;

    Abstract : In October 2017, the Olympic Committee rendered official its decision to consider electronic sports (eSports) as sports. The global eSports market was valued at nearly 493 million U.S. dollars in 2016, with 80% of the revenues coming from sponsorship. READ MORE

  5. 5. Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Ivarsson; Carolin Bruder; Helena Lübeck; [2018]
    Keywords : Sport sponsorship; crisis management; on-the-field misbehaviour; off-the-field misbehaviour; external communication; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to examine how sponsorship crises can affect brands. Especially brands that have decided to part from their athletes are taken into account in this paper. Besides that, it aims to establish managerial guidelines that help to communicate the termination of sponsorship activities. READ MORE